{"id":51,"date":"2015-08-03T22:36:42","date_gmt":"2015-08-03T22:36:42","guid":{"rendered":"http:\/\/www.oversalwebdesign.com\/?page_id=51"},"modified":"2023-01-11T09:52:21","modified_gmt":"2023-01-11T09:52:21","slug":"branding","status":"publish","type":"page","link":"https:\/\/www.oversalwebdesign.com\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"
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The<\/span> Brand Development
We Call Evolution<\/span><\/h2>\n<\/div>\n
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\"oversal-cloud-e-commerce-message\"<\/a> <\/p>\n

\"oversal-cloud-web-design-message\"<\/a> <\/p>\n

\"Brand<\/a><\/p>\n<\/div>\n<\/section>\n

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Once upon a time, there was a company named Oversal. They lived at the edge of London with their employees. One morning, while they were designing websites, Oversal wandered into the big city and found their creative potential.<\/h4>\n
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Develop Your Brand!<\/h3>\n

Building An Effective Image<\/h4>\n

\"3D <\/p>\n<\/div>\n

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Oversal Coordinated Approach<\/h4>\n

A coordinated approach to your corporate design needs to be taken if you are going to effectively build a new brand. Oversal Web Design is adept at creating and developing bands in all on and offline mediums. Our flexible approach to website design gives your business the best start it can achieve in a challenging and ever-changing sector. The kind of website design some firms usually offer can be limited compared to the multifaceted services we are renowned for.

\nOversal Web Design may be a web design company, but we specialize in more than just website design. We have a broad range of related services<\/a><\/span><\/em> including web development, print design, branding design, illustration agency, packaging design, web applications, flash design, html design, e-commerce platform development, and online marketing. If any of these areas interest you then don\u2019t hesitate to contact one of our web design agency consultants to discuss your requirements. Content management systems allow you update your site easily and grow it yourself. We offer cms training with every content-managed website.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Let us make your site!<\/h3>\n

Market your products or brand with us<\/h4>\n

Generate new business with our professional website services<\/h4>\n

\"3D <\/p>\n<\/div>\n

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Develop Your Brand With Oversal<\/h4>\n

We offer affordable website design solutions<\/h4>\n

You don\u2019t need telling how powerful the web is as a channel to market your products or brand. Arguably it\u2019s the single most measurable and flexible way to communicate with your clients and prospects. Whether you seek a simple online presence that provides a shop window to the world or a far more complex website Oversal Web Design has a solution for you. Irrespective of its functionality, your website needs to grab the user, open quickly, be simple to navigate and should lead the user to make contact or make a purchase. We offer affordable website design solutions. We can design a website that will generate new business and present your company with a professional, successful image. It\u2019s a very competitive world we live in today and a quality website is one of the most important acquisitions for any business. A high quality, professional web design will indicate a professional, high quality company.<\/p>\n

All Oversal Web Design website designs are individual, one-off and based on your exact requirements. Your design shouldn\u2019t stand between your customers and your service. We strongly believe in the power of great design to help communicate your message, and we have the technical expertise to enhance that.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\"Men<\/p>\n

Image of designing in the browser<\/span><\/p>\n

DESIGNING IN THE BROWSER<\/p>\n

Design for the medium<\/p>\n

The actual job of designing your site across all possible screen widths is best done in the browser. We design for the medium the final product will be presented in, and that medium is the browser. In practical terms this means we build the design from the ground up just as we do with content and accessibility: one piece at a time, in code. To web designers who are used to doing the visual design in Photoshop and then transporting it over to an IDE, this will be a bit of a transition. That said, there are major benefits to the in-browser design process that will make you less dependent on Photoshop in a very short time. And of course you can still use other design tools to help this process along, especially to make mock-ups for clients. But the majority of our design work should be done in the browser. Our method involves starting from the global and moving in towards the local before focusing in on individual components and elements.<\/p>\n<\/div>\n

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\"A<\/p>\n

Image Of Initial Ideas<\/span><\/p>\n

INITIAL IDEAS<\/p>\n

Information Architecture Hierarchy<\/p>\n

If it turns out your initial ideas don\u2019t work as well in the browser as you originally envisioned, we simply find what works and augment the style guide to reflect the change. With global elements styled we typically move on to main layouts. Here it\u2019s important to follow the already established content priority hierarchy and information architecture closely, to ensure the work done in the content strategy phase pays off. Style layouts for the mobile screen first and add media queries as necessary to account for wider screens. Because we typically work with content management systems we physically separate all layout styles and place them in their own style sheets. That way we can have multiple layout style sheets for different types of views, and those style sheets can be called in dynamically to achieve multiple layouts with one main style sheet handling everything else.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\"Boots<\/p>\n

Working With Responsive Images<\/span><\/p>\n

WORKING WITH RESPONSIVE IMAGES<\/p>\n

Modern Image Techniques And Technologies<\/p>\n

The final piece of the build phase puzzle is responsive images and graphics. This is an area where the web design world is undergoing a significant shift and staying at the cutting edge of these developments will put you and your project well ahead of the competition. When adding images and graphics to your site, you should, whenever possible, utilize modern techniques and technologies. These improve load and rendering time and lessen the volume of data that needs to travel from the server to the visiting device while still retaining the highest quality image possible. Let\u2019s take a look at three techniques and technologies that will make your images and graphics truly responsive. Out-of-the-box images are static elements. They have a fixed width and height and are best displayed at their native size and resolution. The nature of the screens on which they will be displayed is the opposite. Screens have an almost infinite variation of sizes and resolutions also vary greatly. Our challenge is to find a way of serving every visiting device for the image that best suits the screen size resolution and bandwidth restrictions. To conquer this challenge, we have the new source set and sizes attributes for the image element as well as the picture element. Combined, these allow us to serve up different image files depending on screen size, resolution, and bandwidth to meet the demands of the modern browser market. Using these new tools also allows us to rethink images on the web.<\/p>\n<\/div>\n

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\"Chandelier<\/p>\n

Screen Display Variety<\/span><\/p>\n

SCREEN DISPLAY VARIETY<\/p>\n

Scalable Image Technique<\/p>\n

Because we literally serve up different images depending on the screen they are displayed on, we can also customize those images themselves to fit those particular screens. Maybe a large screen would get the whole image while the smaller one would get a cropped image with only the important details. This is a new area of expertise where web design and art direction techniques more commonly attributed to magazine design finally merge. It’s exciting and worth diving into headfirst. Source set sizes and the picture element is for regular images, but web graphics often use computer-generated images and icons. For these, we have other options. For icons, we can now use custom icon fonts. These graphics allow us to apply font-specific CSS to flat icons and serve up scalable icons that look crisp and clear on all screens and all resolutions, and because they are fonts, they are light to load and easy to render for the web browser. For more complex graphics and animations, we can now use scalable vector graphics or SVG\u2019s. The amazing thing about these graphics is that they are individual XML documents that draw lines and curves based on numbers and mathematical formulas. That means we can style their individual elements using CSS and, more impressively, interact with them and change them using JavaScript. We’re truly entering a brave new world of web design and these techniques and technologies open the door for almost unlimited possibilities.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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\"Man<\/p>\n

A Look Of The Modern SEO<\/span><\/p>\n

A LOOK OF THE MODERN SEO<\/p>\n

SEO Shortcuts Dont Work<\/p>\n

SEO or Search Engine Optimization. Historically, this meant rigging your code in a certain way to gain the search engines into getting better ratings. This is no longer the case. There is no silver bullet or magical piece of code that will instantly get you ranked higher on search engines. Instead, the search engines index your site based on some familiar attributes: Quality of Content and \u201ctrust factor\u201d, Accessibility, Load Time, and Quality of Code. This is good news for you as a web designer because as you can see from the list these are all things we\u2019ve been focusing on in this course. In other words, by following the web design process we\u2019ve laid out here, your site will already meet the baseline for Search Engine Optimization. This is especially true for accessibility. Search engines are blind and the more accessible you make your site the easier it will be for them to index your content. That doesn\u2019t mean you can\u2019t do more, though. To fully optimize your site for search engines, here are a few tips. First, add alternate texts to your images, where appropriate.<\/p>\n<\/div>\n

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\"Modern<\/p>\n

Working With The Engine<\/span><\/p>\n

WORKING WITH THE ENGINE<\/p>\n

Our Optimization Activity<\/p>\n

This text will be indexed by search engines and your images and, by proxy, your site will show up in image searches. Second, add further image descriptions to attachment pages where available. In Word Press, and other content management systems, every media item has an attachment page. These pages normally allow the site owner to add further information to the media item. Add relevant information and it will be indexed and found on search engines. Third, submit dynamic sitemaps to Google and Bing for more accurate indexing. These can be generated using third party tools or in the case of CMSs, through plugins or extensions. Fourth, activate Google and Bing Webmaster tools, and Alexa, and Pinterest site verification. These tools will help you keep closer track of how your site is being tracked by these services and also alert you if something is amiss. And finally, fifth, write great content. In the end that\u2019s all that really matters. You can dive further into the world of Search Engine Optimization by checking out our various courses on SEO right here in the lynda.com library.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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<\/a>Let Us Make You A Fantastic Website<\/h3>\n

What are we going to do for you<\/h4>\n

\"Typography <\/p>\n

Statistics and Analytics<\/h4>\n

We install Google Analytic on every site, so you can track where your visitors come from, where they go on your site and what actions they take. And when you know what works, you can improve your website.<\/p>\n

SEO, Search Friendly<\/h4>\n

Flawless build quality, W3C-compliant coding and site maps that automatically update when you add new content all help to make our websites search engine favorites.<\/p>\n

Our Design Solution<\/h4>\n

Before we can effectively work together, we have to make sure we understand each other\u2019s goals. We need to be able to explain what we want from each other so we can then make the right choices. The question is: how do you make good choices? As we create a website we need to figure out what color combination, font, and navigation bar we will use. To answer all of these questions we need to ask another question.<\/p>\n

What do we want to achieve with this website?<\/h4>\n

Good design has a purpose, it solves an aesthetic problem, it can change our mood or the way we feel. It is driven by aesthetics and personal preferences. However, the main purpose in design comes from two primary concerns: appearance and functionality. Appearance isn\u2019t just about logos, letterhead and marketing reports. A good design defines the core concerns for an organization and lays the groundwork for all projects to come.\u2028Design deals with questions of who we are talking to, what are we trying to say, and how can we say it to best communicate and connect with our audience? Answer these questions well and you\u2019re on your way to creating successful designs. To determine purpose of our task ahead we need a good solid project definition. In other words, what\u2019s the point of creating a website? How will the world benefit once it\u2019s finished? Ultimately it should be to achieve something positive. It doesn\u2019t say how we\u2019re going to do it, but it lets us know what we\u2019re going to accomplish. And as we write the rest of the goals, and later work through the project itself, we can always refer back to this section to see if what we\u2019re doing is supporting our central goals. If not, it\u2019s probably time to rethink what we\u2019re doing.<\/p>\n

Gold Package Deal<\/a><\/h4>\n

For people who want to have a professional website<\/p>\n

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Adios To Bad Design<\/h4>\n

Defining the projects<\/h4>\n

\"Little <\/p>\n

Once the project\u2019s aim is established, we can start defining features that will help us achieve those goals. Defining the project this way before we jump into designing things makes sure we\u2019re actually designing the right project. But how do we figure out what the purpose of the website is, anyway? One of the great mistakes of designers are that they are often ignorant of the profession they\u2019re designing for. Whether it\u2019s an art gallery, a charity organization, a shoe factory or a car engine manufacturing or a university \u2013 they don\u2019t really know the first thing about their organization or industry. Luckily for us we have at our disposal a very special contributor to help us with this part of the process: our clients.<\/p>\n

Solutions<\/h4>\n

You don\u2019t need telling how powerful the web is as a channel to market. Arguably it\u2019s the single most measurable and flexible way to communicate with your clients and prospects. Whether you seek a simple online presence that provides a shop window to the world or a far more complex website Oversal web design<\/em><\/strong> has a solution for you. Irrespective of its functionality, your website needs to grab the user, open quickly, be simple to navigate and should lead the user to make contact or make a purchase. We offer affordable website design solutions<\/a><\/em> to help you achieve that.<\/p>\n

\nGet E-method<\/a>\n<\/div>\n<\/div>\n
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We Create High quality websites<\/h3>\n

\"Idyllic<\/p>\n

Let us help you to generate new business!<\/h4>\n

Design success<\/h4>\n