Analytics Integration
Logic Data Activity!
Monitoring
After monitoring let’s make you a website!
To monitor the effectiveness of your analytics content, design, development and marketing, analytics should be deeply integrated into your site. Analytics will give you hard data on visitor behavior on the site and can help you uncover positive and negative patterns that can be addressed. What type of analytics will work best for your site is an open question.
Providers
Responsive web design
Nowadays there are many providers to choose from and they all provide slightly different services. We find that adding multiple analytic services and cross-referencing the results can be quite helpful in getting a clear picture of user behavior. We also recommend splitting analytics between site traffic and social media traffic for a more accurate reading.
Sharing
Good Sites Win
To that end, using a third party service like Add This or Share This for social media sharing can be a big help. These services run detailed statistics on sharing behavior on your site and can even track reshapes and viral factors across multiple social networks. Some social media companies provide their own platform for sharing and interactions.
Optimization
Web Design And Social Media Advice
Like social media optimization analytics integration is not a one size fits all endeavor. What type of resources you need and what resources goals you want to achieve depends on the type of site or service you are running. In some cases, Google analytics can be good enough. In others, a locally hosted analytics solution may be a better option, or a different platform.
Human Factor
Our campaigns
The key here is to find a solution that provides you with usable data your team can use and act on as the site is launched. Analytics only has value if it’s used properly. That means setting goals and analyzing whether user traffic flows the way you intended. It also means changing site infrastructure, design and content when necessary to meet your goals.
Raw Data
make an entrance
Analytics is not everything. If you become too focused on analytics, you forget the human factor. 10,000 visits of people with no interest in your business, is less valuable than one visit from someone looking for your service. Analytics gives you raw data. You need to correlate this data with real human behavior for it to be effective.